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Ask most executives who their most important audiences are, and you'll hear the same answers: customers, journalists, investors, employees.... All correct. All incomplete. There's a new audience shaping how your brand gets discovered and evaluated — one that never sleeps, never reads your press release, and doesn't care about your latest campaign. It's the algorithm. Specifically, the AI systems (ChatGPT, Gemini, Perplexity, etc.) that millions of people now turn to instead